The head of works, Mfiri Kenshume was proclaimed Friday doctor of management sciences at the University of Kinshasa (UNIKIN) with the mention " great distinction » following the public defense of a doctoral thesis entitled “ Christian Churches in Central Africa and the Test of Social Marketing: An Analysis of Christian Behavior and Strategies for Positioning and Repositioning Christian Churches in the Democratic Republic of Congo ".

Title: CHRISTIAN CHURCHES IN CENTRAL AFRICA AND THEIR SOCIAL MARKETING TESTS:
An analysis of the behavior of Christians and the strategies of positioning and repositioning of Christian Churches in the Democratic Republic of Congo

The objective of the recipient in this thesis is to contribute to the reflections on marketing in the non-profit sector or social marketing in general and the marketing of religious affairs in particular.

The applicant was also asked to understand the behavior of Christians in the exercise of religious faith, to identify the factors influencing this exercise, to identify the most significant determinants of Christians' adherence to different religious organizations, as well as to analyze the positioning or repositioning strategies of Christian organizations.

See the thesis summary